Exclusive partnership aligns with Spotlight’s mission to support independent cinemas
Addison, TX – (December 5th, 2023) The Independent Cinema Alliance is pleased to announce the exclusive cinema advertising partnership with Spotlight Cinema Networks, the only cinema advertising company dedicated to serving top U.S. luxury/dine-in and art house theatres in North America.
Together this partnership will allow ICA and Spotlight to better support theater circuits while enhancing the moviegoing experience. Spotlight’s goal is to create and deliver revenue-generating programs for circuits nationwide. The in-theater revenue opportunities Spotlight provides entice and entertain visitors with event cinema marketing, digital preshow programs, and creative cinema advertising.
“The ICA very much appreciates the support from Spotlight Cinema Networks,” said Joel Davis, ICA Board Director and Team Lead for the ICA Marketplace. “Spotlight is a proven leader in the cinema marketing and advertising arena.”
“Spotlight is thrilled to partner with the ICA and further our support of independent cinema. It makes perfect sense that we are the exclusive cinema advertising partner of the ICA, as we are steadfast in our support of the indie cinema space. ICA offers an incredible opportunity for exhibitors to ensure independent cinemas remain a vibrant part of the cinema industry.” Bernadette McCabe, EVP, Event Cinema & Exhibitor Relations for Spotlight Cinema Networks.
The ICA is a not-for-profit, volunteer alliance of independent cinemas operating in communities throughout the United States and Canada. Theatres operated by alliance members range in size from single-screen venues in small towns to multiplexes in larger cities. Currently there are 280 member companies representing more than 5,000 screens sharing one common goal: to provide a public voice that promotes the importance of independent cinemas as a valuable and necessary part of a healthy and vibrant motion picture industry. For more information, visit www.cinemaalliance.org.
About Spotlight Cinema Networks
Spotlight Cinema Networks is the leading cinema advertising company serving the needs of art houses and luxury/dine-in exhibitors for cinema advertising, preshow entertainment, event cinema, and digital display distribution. Spotlight represents segment leaders including Angelika Film Center, Laemmle Theatres, Landmark Theatres, Cinépolis Luxury Cinemas, Flix Brewhouse, LOOK Dine-In Cinemas and Silverspot Cinemas. CineLife®, Spotlight’s consumer entertainment platform, connects moviegoers with quality content and independent films wherever they are on view (in-theatre, AVOD, and online). CineLife Entertainment® distributes a variety of event cinema titles to theatres across the U.S. For more information visit: www.spotlightcinemanetworks.com, www.cinelife.com and www.cinelifeentertainment.com.
Independent Cinema Alliance
Tel: (301) 791-1221
Spotlight Cinema Networks
Tel: (917) 796-7709