What we do

The ICA is a trade association dedicated to the empowerment of independent movie theater owners and operators in North America. Established by independents for independents, we are leading the charge to champion the importance of independent cinemas to a dynamic and vibrant motion picture industry. As we gain more members, our voices grow stronger and the value of the Alliance to our industry increases.

As a sector of the motion picture industry that generates more than $3 billion in annual sales and represents approximately 20 percent of the North American box office, it is important for independents to have representation from Hollywood to Washington. Through strategic advocacy and initiatives, ICA communicates with leading industry stakeholders to promote innovative pro-independent cinema solutions. We also educate and inform public policymakers of the value small business movie theaters bring to communities across America.


In addition to playing a direct role in shaping the future of the independent cinema industry, you and your employees enjoy exclusive benefits and resources specifically designed for independents to help grow your business. From on-demand webinars to marketing campaigns that influence positive perceptions of independents, ICA delivers value to our members and the industry.


Join ICA today and take advantage of member discounts on products and services provided as exclusive member benefits through the ICA Marketplace. The Marketplace combines the strength and numbers of the ICA membership to develop partnerships and programs that provide you with national account pricing and rebates on seats, lightbulbs, services, and more.

We keep a close eye on important industry and policy developments and opportunities that could affect your business. Join ICA today to receive the latest news and updates through industry alerts.

The ICA’s weekly newsletter is delivered to your inbox every Wednesday. The Weekly Lens features news from around the industry and keeps you on the cutting edge of an ever-changing industry.

Larry and Lucie Mann, co-owners of Park Plaza Cinema on Hilton Head Island.

Independents United

The ICA advocates on behalf of independent cinemas and their guests to strengthen the future of moviegoing.

Join The ICA

These are challenging times for the movie theater industry—especially for independent cinema owners and their employees. As an Alliance formed by independents for independents, ICA’s Board of Directors understands the extraordinary and unprecedented challenges facing our industry. As we work together to navigate this health crisis, free membership in the ICA will give you access to the tools and resources to help your company through these unprecedented challenges.

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