A Cinema Trade Association Dedicated to The Empowerment of Independent Movie Theaters
Representing 5,000+ Screens in the U.S.
Learn More
Helping members reduce expenses and increase revenues
Independents United in the ICA Marketplace
Learn More
Serving Small and Mid-sized Exhibitors
Strengthening Relationships between Cinemas and Hollywood Studios
Learn MoreChart your course
Navigating the Future of Independent Cinema
To empower independent cinema owners and managers to navigate the evolving cinema landscape, ensure their continued success, and foster a collaborative community for innovation.
WHAT WE DO
Empower Independent Movie Theaters
WE are dedicated to the empowerment of independent movie theater owners and operators in North America.
The ICA is a trade association dedicated to the empowerment of independent movie theater owners and operators in North America. Established by independents for independents, we are leading the charge to champion the importance of independent cinemas to a dynamic and vibrant motion picture industry. As we gain more members, our voices grow stronger and the value of the Alliance to our industry increases.
HOW WE CAN HELP YOU
Our Initiatives
01
Cinema Advocacy
It is important for independents to have representation from Hollywood to Washington.
- Develops & Executes Strategy
- Creates Efficiencies
- Promotes Actions
- Enhance Independent Exhibitor Revenue
- Promotes Their Screens
02
ICA Marketplace
The Marketplace has three departments to establish exclusive member benefits.
- Food Service
- Equipment and Technology
- General Purchasing
03
Studio Marketing Partnerships
ICA delivers value to our members and the industry.
- Strategic advocacy and initiatives
- Communicates with industry stakeholders
- Promotes innovative cinema solutions
- Educate and inform public policymakers
- Push the value small business movie theaters
THE FACTS
ICA By The Numbers
Member Theater Screens Nation-Wide
Member Companies
Of the Total 2022 Box Office Revenues
Largest Theater Circuit Equivalency in the U.S.
Industry News
Partnership delivers ICA members preferred access to bowling equipment and technology as CECs reshape out-of-home entertainment DALLAS, TX | RICHMOND, VA. (Feb 3, 2026). The Independent Cinema Alliance (ICA), a cinema trade organization representing approximately 5,000 independently operated movie screens across the United States and Canada, today announced an exclusive partnership with QubicaAMF Worldwide (QubicaAMF),…
Nine titles, 29 test theatres, and an 11.1x return on ad spend demonstrate a new national marketing model for independent theatres DALLAS, TX. (Jan 21, 2026). The Independent Cinema Alliance (ICA), a cinema trade organization representing approximately 5,000 independently operated movie screens across the United States and Canada, today announced results from its 2025 Studio…
Combining the world’s largest streaming platform with one of Hollywood’s most important theatrical distribution pipelines will further reduce the number of films available in theatres and compress windows DALLAS, TX. (Dec. 9, 2025). The Independent Cinema Alliance (“ICA”), a cinema trade organization representing approximately 5,000 independently operated movie screens throughout the United States and Canada,…
WHO WE WORK WITH
Industry Partners
We’re proud to partner with leading industry brands.
ICA Teams
COMMUNICATIONS & MARKETING TEAM
The ICA Communications & Marketing team develops and executes media and public communications strategies to promote the Alliance’s mission, projects, and activities. Additionally, the team creates innovative marketing strategies, opportunities, and tools that benefit the Alliance and independent exhibitors.
EDUCATION TEAM
The ICA Education Committee develops the Alliance’s educational content and programs. This includes ICA Live! webinars, conference presentations, and other programming opportunities.
MARKETPLACE TEAM
The ICA Marketplace leverages the efficiencies created by the ICA’s membership to develop partnerships and programs that provide independent exhibitors with national account pricing and rebates on essential products, such as seats, technology, concession stand items, and more.
MEMBERSHIP TEAM
The ICA Membership Committee collaborates with the Board of Directors, committees, and members on key strategies, challenges, and needs to provide insight on membership recruitment, engagement, and retention strategies. The Membership Committee provides a critical link between ICA members and leadership, so that the Alliance continues to develop valuable benefits, programs, and services.
STUDIO RELATIONS TEAM
The ICA Studio Relations Committee develops and executes the Alliance’s strategy to create efficiencies and promote actions that will enhance independent exhibitor revenue streams and promote their screens as essential to film studios.