DEVELOPING & EXECUTING THE ICA'S STRATEGY
ICA Studio Relations Team
Representing 4,000+ Small and Mid-Sized Exhibitor Screens In the U.S.
The ICA Studio Relations Team develops and executes the Alliance’s strategy to create efficiencies and promote actions that will enhance independent exhibitor revenue streams and promote their screens as essential to film studios.
As a sector of the motion picture industry that generates more than $3 billion in annual sales and represents approximately 20 percent of the North American box office, it is important for independents to have representation from Hollywood to Washington.
Through strategic advocacy and initiatives, ICA communicates with leading industry stakeholders to promote innovative pro-independent cinema solutions. We also educate and inform public policymakers of the value small business movie theaters bring to communities across America.