(Los Angeles, CA – October 21, 2024) The Cinema Buying Alliance, LLC (ICA Marketplace) is thrilled to announce the renewal of its highly successful partnership with Lighting Technologies International (LTI), the premier US manufacturer of xenon lamps.

The partnership with LTI is helping independent cinema circuits across the United States by greatly reducing their xenon cinema lamp purchasing costs with ICA member special discounted pricing across all lamp models and member special extended warranty hours, including discounted pricing on projector air filters and a one-of-a-kind in the cinema industry xenon lamp recycling program where exhibitors can return their end-of-life xenon bulbs for a rebate per lamp returned.

With LTI’s market position and commitment to excellence, the partnership between the ICA and LTI has brought unparalleled benefits to the members of the ICA. With LTI’s support, independent cinema operators are provided with lamps that deliver the best cost per hour , improved operational profitability, and fewer lamp changes.

“As the only US made xenon lamp manufacturer in the industry, LTI is proud to collaborate with the ICA and help member cinemas bring down operating costs”, stated Eric Simonian, Director of Sales, North America. “We at LTI greatly support the independent exhibitors in the industry and will do all we can to help make sure they thrive in a competitive market.”

“LTI has established a new standard when it comes to xenon cinema lamps,” said Joel Davis, ICA Board Member and ICA Marketplace Team Lead. “At Premiere, we had an independent engineer test the lamps against the competition. The results were remarkable, with the LTI lamp exceeding the competition by producing an additional two ft lamberts. Furthermore, the team at Premiere loves the recycling program as well.”

About ICA

The ICA is a not-for-profit, volunteer alliance of independent cinemas operating in communities throughout the United States and Canada. Theatres operated by alliance members range in size from single-screen venues in small towns to multiplexes in larger cities. Currently there are 280 member companies representing more than 5,000 screens sharing one common goal: to provide a public voice that promotes the importance of independent cinemas as a valuable and necessary part of a healthy and vibrant motion picture industry. For more information, visit www.cinemaalliance.org.

About Lighting Technologies International:

Founded in October of 1999, LTI is happily celebrating its 25th anniversary. LTI has evolved alongside the industries they serve, delivering advanced products that shine brighter, last longer and better support even the most complex requirements. With xenon lamps used in a variety of applications, including: the 9/11 memorial, Summer and Winter Olympic games, The Space Shuttle launch pad and theatres worldwide. Specializing in these technologies, LTI’s resources and experts are committed to supporting customer’s specific needs, from xenon lamp replacements to fully customized solutions. LTI’s reputation for quick delivery, responsive service and global reach to many screens worldwide makes them a preferred industry provider. LTI’s manufacturing, engineering, and business operations are headquartered in Baldwin Park, California. Ensuring all products are fully designed and manufactured in the U.S. conveniently in Southern California makes LTI well positioned to provide lighting solutions for the local entertainment and cinema industries.

Rich Daughtridge – President

Independent Cinema Alliance

Tel: (301) 791–1221 Email: rich@highrock.com

Web: cinemaalliance.org

Eric Simonian – Director of Sales, North America

Lighting Technologies International, LLC

Tel: (909) 319-3342 Email: Eric.Simonian@ltilighting.com

Web: www.ltilighting.com