Marketing Initiatives

The ICA Communications & Marketing team develops and executes media and public communications strategies to promote Hollywood films and the Alliance’s mission, projects, and activities. As a sector of the motion picture industry that generates more than $3 billion in annual sales and represents approximately 20 percent of the North American box office, it is important for independents to help studio partners promote their films using data, digital media and event marketing. Through strategic partnerships, the ICA can help studios create lift and ROI with smart marketing.

Additionally, the team creates innovative marketing strategies, opportunities, and tools that benefit the Alliance and independent exhibitors.