(Dallas, TX/Plano, TX – December 19, 2022) The Cinema Buying Alliance, LLC (ICA Marketplace), a wholly owned subsidiary of the Independent Cinema Alliance (ICA) is excited to announce the addition of a new program offered by Frito-Lay of North America, Inc., a division of PepsiCo that manufactures, markets, and sells Lay’s® and Ruffles® potato chips,…
